How to prepare for Small Business Saturday®

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As the holiday shopping season approaches, an ever growing number U.S. shoppers will stay up all night or rise before dawn with one objective:  to score great deals on Black Friday and Cyber Monday. But sandwiched between the two shopping holidays is Small Business Saturday®, on November 24th. It’s a great opportunity for shoppers to discover the products and services of local mom and pop shops and small businesses  - and to support their community simply by shopping locally.

This year marks the third Small Business Saturday backed by American Express®. The “shop small” movement is in place to drive consumers to local, independently-owned stores and merchants. Last year more than 100 million shoppers, 230 public and private organizations, 75 corporations and elected officials in all 50 states and Washington D.C. declared their support for Small Business Saturday.  Here are two ways to get your storefront ready:

  • In order to celebrate Small Business Saturday in true fashion you might want to implement some kind of deal to entice your customers. Do an overview of your entire business and decide what type of special deal you can offer. A buy one, get one half off, one hour of free service, a percentage off marked items or a unique deal where the first X number of people receive a special offer are all ways to attract customers to your small business.
  • Spread the word!  Be sure to broadcast that Small Business Saturday is on the horizon. Visit the Shop Small website and download free marketing resources with the proper Small Business Saturday logos in place. You have access to online banners and logos to upload on your own website, signage you can print out and post throughout your store and finally, social media and email templates that have the universal Small Business Saturday logo and information embedded into them, which allow you to broadcast Small Business Saturday over your social media channels.


American Express Small Business Saturday helpful tips for participating businesses
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Does your small business celebrate Small Business Saturday? If so, what are some ways you spread the word about your discounts or deals? Leave your responses in the comments.